DOUBLE VISION:

PALOCERAS BRAND PHOTOGRAPHY

FOR VUODEN HUIPUT 2025

1. Starting point: What was the brief or problem that needed to be solved?

The goal was to highlight the brand’s fluidity, seamlessly bridging digital and physical realms. Before its physical launch, the brand’s products gained millions of AR uses on social platforms, and its digital concept store in Roblox attracts a new generation of customers. The challenge was to capture this digital DNA while maintaining a high-end aesthetic that feels authentic and sophisticated. The vision was to dissolve the line between reality and imagination, creating eyewear that transcends function, awakening new perspectives and experiences.

2. Creative solution: What idea or perspective was used to approach the brief?

In a world shaped by AI and digital effects, the brand opted for an analog approach to emphasize its digital DNA. A slit-scan camera, operated entirely by hand, was used to create mysterious and captivating visuals. This technique brought an artistic depth and human touch to the imagery. Behind the scenes, each frame was captured as a seamless moment of craftsmanship, blending the precision of manual photography with innovative storytelling. The outcome communicates a commitment to timeless artistry while embracing bold, forward-thinking concepts.

3. Execution: What is the final execution and why was it chosen?

The final execution merges analog craftsmanship with digital storytelling, embodying the essence of the brand. A hand-operated slit-scan camera created visuals that blur the boundaries between movement and stillness, reality and imagination. This analog technique was chosen to authentically reflect the brand’s digital DNA while avoiding AI clichés or overly polished aesthetics. The result is captivating and timeless, showcasing eyewear that transcends functionality to ignite creativity and fresh perspectives. The approach celebrates both artistic heritage and innovation, creating a vision that bridges the traditional and the future.