Sweet as sin - The firm for Paloceras

Project: Sweet as Sin

Artist: The Firm

For: Paloceras

Location: Helsinki, Finland

Year: 2025

Credits:

Creative Direction: Mika Matikainen

Photographer: Rebekka Huomo

Model: Saffet Kaymaz

Stylist: Veera Vimpari

Smoke: Turo Kotajärvi

Pebble Shadow Black VX as

CARRÉ OBSCUR

Dark, ominous, and teetering on the edge of control. Smooth on the surface, but something dangerous stirs underneath.

Cognac

Rye Whisky

Sweet vermouth

Dom Benedictine liquor

Angostura bitters

Peychaud's bitters

“Smooth on the tongue, reckless by nature.”

Pebble Almond Dulce SX as

SWEET DISORDER

A square stance hiding wild intentions. Glossy on the outside, raw on the inside.

White port wine

Jalapeño cordial

Champagne

“A quiet riot in every sip.”

Pebble Dulce Gloss RX as

FOOL’S GOLD

Polished perfection with a rebellious streak. Looks like something you'd trust, but it’s anything but.

Olive oil fat-washed gin

Sage syrup

Lime cordial

“Glitters just enough to get you in trouble.”

Pebble Velvet Rouge DX as

DIAMOND CLAW

Sharp, unapologetic, and impossible to ignore. A bold slash of red with a bite that lingers long after the first sip.

Campari

Maldon salt solution

Orange

Flower water

“Cuts deeper than it should – and you’ll like it.”