

Sweet as sin - The firm for Paloceras
Project: Sweet as Sin
Artist: The Firm
For: Paloceras
Location: Helsinki, Finland
Year: 2025
Credits:
Creative Direction: Mika Matikainen
Photographer: Rebekka Huomo
Model: Saffet Kaymaz
Stylist: Veera Vimpari
Smoke: Turo Kotajärvi

Pebble Shadow Black VX as
CARRÉ OBSCUR
Dark, ominous, and teetering on the edge of control. Smooth on the surface, but something dangerous stirs underneath.
Cognac
Rye Whisky
Sweet vermouth
Dom Benedictine liquor
Angostura bitters
Peychaud's bitters
“Smooth on the tongue, reckless by nature.”

Pebble Almond Dulce SX as
SWEET DISORDER
A square stance hiding wild intentions. Glossy on the outside, raw on the inside.
White port wine
Jalapeño cordial
Champagne
“A quiet riot in every sip.”

Pebble Dulce Gloss RX as
FOOL’S GOLD
Polished perfection with a rebellious streak. Looks like something you'd trust, but it’s anything but.
Olive oil fat-washed gin
Sage syrup
Lime cordial
“Glitters just enough to get you in trouble.”

Pebble Velvet Rouge DX as
DIAMOND CLAW
Sharp, unapologetic, and impossible to ignore. A bold slash of red with a bite that lingers long after the first sip.
Campari
Maldon salt solution
Orange
Flower water
“Cuts deeper than it should – and you’ll like it.”
