Paloceras Lab: Rethinking the editorial concept with Orthodoxx Official

Caption: The future of magazine and digital fashion is here.

In this collaboration with Orthodoxx, the tech-powered brand experience company,  we tried to imagine a world where interactive magazine reading was elevated to new heights. As readers browse a magazine, they not only get to experience the clothes and accessories in stunning 3D detail, but also get immersed in the world where these items are presented in a whole new way with the advent of augmented reality.

Picture this: a world where flipping through the pages of a magazine is no longer just a passive experience, but an immersive journey through the world of luxury fashion. And at the forefront of this evolution is the collaboration between Paloceras and Orthodoxx. When Paloceras saw Orthodoxx's digital scarf, they knew they had to showcase it. And what better way to do so than by putting it alongside their own luxurious sunglasses? The result is a collaboration that seamlessly blends the style and creativity of both brands, and it's nothing short of visually stunning.  It's also a perfect example of how digital technology can enhance the creative process. By exchanging files and ideas, the two brands were able to push the boundaries of what is possible in fashion and eyewear.

Paloceras Solaris x Orthodoxx Puffer scarf, 2022

But the magic doesn't stop there. In this thought experiment, and with the help of cutting-edge technology, the brands imagined readers scanning the pages of a magazine and unleashing the full experience of the Paloceras x Orthodoxx synergy in breathtaking 3D detail. They could now try on virtual versions of the products, and see for themselves just how perfectly the digital scarf and sunglasses complement each other. 

This is just the beginning of what's to come for the future of magazine reading and digital fashion. We can expect to see more and more alliances like this, as brands begin to explore the possibilities of immersive, interactive experiences. The idea of flipping through a magazine and being able to virtually step into the clothing, accessories, and even the world depicted on the pages is becoming a reality. The future of luxury fashion is bright, and Paloceras and Orthodoxx are pushing the boundaries. So, the next time you read a magazine, take a moment to imagine what it would be like to experience luxury fashion in a whole new way.

Paloceras Solaris x Orthodoxx Puffer scarf, 2022

Hero image: © Orthodoxx Official x Paloceras

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